How Salt Production Trends Correlate with the Blue Economy Transformation: A Case Study on the Sustainability of Smallholder Salt Businesses in Tuban Regency
Keywords:
smallholder salt, business sustainability, Tuban RegencyAbstract
Tuban Regency, East Java, is one of the main producers of community salt with highly suitable land potential. However, smallholder salt businesses in Tuban still face various challenges, including dependence on primary products, low productivity, environmental impacts from bittern waste, and vulnerability to price fluctuations and climate change. This study aims to formulate a sustainability strategy for smallholder salt businesses using an integrative Flourishing Business Canvas and SWOT analysis approach. The Flourishing Business Canvas analysis identified internal and external factors from economic, social, and environmental aspects. SWOT and IFAS-EFAS matrix analysis positioned the Strength-Opportunity (SO) strategy as the main priority. The study's results indicate that the local salt industry has high production potential but faces challenges from an inefficient traditional production system, environmental impacts from bittern waste, and reliance on primary products. Through the analysis of internal and external factors, a priority strategy (SO Strategy) was formulated to leverage strengths in capturing opportunities, which includes developing a cooperative-based downstream industry cluster, adopting appropriate technology, and economic empowerm ent through building a sustainable premium salt brand. The implementation of this strategy is expected to transform the salt business model into a high - value-added, resilient, and sustainable production system.
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